YONEX
PACKAGING
BRIEF
Yonex is a globally renowned premium sports brand specializing in badminton, tennis, and golf equipment. Founded in Japan, it is celebrated for its cutting-edge technology, exceptional craftsmanship, and innovationin racket sports. With a strong commitment to precision and quality,Yonex continues to redefine sports equipment, shaping the future of competitive play. WHAT'S LEGEND VISION? The Legends' Vision is a groundbreaking initiative in badminton, conceived by six of the sport's most esteemed legends: Founding Legends – Lin Dan (CHN), Lee Chong Wei (MAS), Peter Gade (DEN), Taufik Hidayat (INA), Saina Nehwal (IND) and Carolina Marin (ESP).
VISUAL LANGUAGE
VISUAL LANGUAGE
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MISSION
Enhance junior player development.
Enrich the badminton community.
Expand participation across all age groups.
Drive innovation within the sport.
Promote excellence and long-term growth in badminton.
Yonex is a globally renowned premium sports brand specializing in badminton, tennis, and golf equipment. Founded in Japan, it is celebrated for its cutting-edge technology, exceptional craftsmanship, and innovationin racket sports. With a strong commitment to precision and quality,Yonex continues to redefine sports equipment, shaping the future of competitive play. WHAT'S LEGEND VISION? The Legends' Vision is a groundbreaking initiative in badminton, conceived by six of the sport's most esteemed legends: Founding Legends – Lin Dan (CHN), Lee Chong Wei (MAS), Peter Gade (DEN), Taufik Hidayat (INA), Saina Nehwal (IND) and Carolina Marin (ESP).
DESIGN
DESIGN
BRIEF